THOUGHTS AND IDEAS

  Ever thought about an official gym dress code for your coaches? It's a great idea. I'm not talking about some stuffy formal uniform that they all have to wear—after all, you want your coaches to work in comfort. I mean relaxing,...

I was checking out the TwoBrain Business Facebook group the other day and Sara from CrossFit Reanimated brought up the hotly debated topic: a coach/staff dress code As someone who has awkwardly walked into many, many boxes asking “do you work...

Choose a Classic Design for Your Summer Visitors Thanks for visiting! So you're thinking about getting some classic tees in for summer? Great decision! Our Featured Design Inspiration will help you pick styles that your visitors will love. If your...

Stimulate Demand, Don’t Just Stock Inventory What are you doing to increase shirt sales at your gym? Do you have 5-6 apparel items in stock? Maybe they are folded behind the check-in desk in stacks of 10? Are you holding...

Celebrate the Arrival of Summer Summer is the best time of the year to get into shape, and you can bet that your gym members are going to be spending time in the park and on the beach showing off...

  Let me be the first to apologize on behalf of an industry. Apparel vendors do a poor job of helping you set the price for your apparel items. In this post, I am going to provide straight forward pricing guidelines...