THOUGHTS AND IDEAS

For Alie Kimbrell, running CrossFit Lake Wylie is a labor of love. But managing gym apparel? That felt more like a never-ending chore. Between juggling multiple vendors, creating mockups, and experimenting with an online store, Alie found herself buried under...

Gym owners often slap “DISCOUNT” on a preorder and wonder why margins vanish. The fix isn’t a coupon code—­it’s a price incentive. Done correctly, it gets members to order early, protects your margin, and leaves inventory for drop-ins. 1. Price...

Most gym owners obsess over design and forget the only thing that truly blocks a member from buying a shirt: “Will this fit and feel right?”Solve that fear and sales spike—ignore it and you’re leaving a pile of cash on...

Deadlines aren’t decoration—they’re the lever that turns “maybe later” into “buy now.” Use them right and your preorder explodes. Use them wrong and your post collects dust. Here’s the play. 1. State the Deadline—Loud and Clear Weak: “Summer Merch collection...